beauty

Violet Grey

20140116-182132.jpgCassandra Huysentruyt Grey’s new e-commerce site, Violet Grey, is the most hotly anticipated beauty rollout since the launch of Byrdie.com. Billing itself as a shoppable curation of products from the kits of Hollywood’s most respected hair, makeup and nail artists, it promises to bring instant accessibility to the Birkin bags and minaudieres of the entertainment elite, all with an editorial flair. Think W Magazine meets Net-A-Porter for the beauty-minded among us.

As the wife of the CEO of Paramount, we’d expect no less. Despite Grey’s unapologetic ambition and past social gaffes, she has an incredible eye for quality and her website looks pretty and truly promising, even in its infancy. Join me in chomping at the bit for the final reveal, won’t you? You can follow her on Instagram at @violetgrey for updates.

20140116-182124.jpg

To see more of the woman behind the website, check out a great Behind-The-Scenes look at Grey prepping for the 2014 Golden Globes at Vogue.com. Recognize her make-up artist? She knows the best of the best, I tell you.

xx, mg

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s